This New York Times article reports
on movie theaters using more extreme presentation methods, for example
artificial rain or moving seats, in order to attract a waning younger audience
that was once a dependable demographic. Brooks Barnes, the author of this
article, seems embittered by the shift, as he attempts to convince his readers
that this is a cheapening of the movie experience through clever use of lists
and a supposedly detached tone.
Barnes
is very fond of lists in this article. Far more than the expected amount is
present. For example, Barnes describes the lives of teenagers, “Or they are at least busying themselves with video
games, living room wide-screen televisions and devices that can pull up
thousands of movies with a couple of clicks.” In any situation that could conceivably
be described with a list without disrupting the flow, you can expect a list.
The purpose seems to be to drive home the over-complication and excess of
modern movie theater presentation and the modern world in general. It’s a
clever tactic and is effective to a point, until it becomes distracting.
Perhaps
a more subtle strategy is Barnes’s carefully constructed tone. Refusing to
actually make any comment or direct judgment, Barnes instead presents the
opinions of others that agree with him. For example, Barnes reports, “For many
cinephiles, this is sacrilege. Even some Hollywood executives joke about
bringing motion-sickness bags and raincoats.” It’s a way of speaking that gives
the impression of an impartial reporter summarizing a general public’s
opinions, but still allows the author to direct the takeaway of the text.
Barnes’s
careful tone and arrangement of the text is highly effective and not
immediately obvious. While reading the article, one should keep in mind that
the New York Times was once merely a newspaper and has been forced to modernize
and pander to a younger internet-savvy generation. If Barnes is an older writer
for the Times, this may explain his attitude towards similar shifts in the
cinema. Whatever the reason, his heart or his shoes, he seems well prepared to
state his case on modernization.
