Eric Kaplan, a sitcom producer who write books on philosophy on
the side, wrote this article advertising the belief in Santa Claus for adults
that he might describe as having an open mind. This article was published in
the New York Times opinion section. Kaplan argues that society should try to
believe in Santa Claus through references to culture, and through avoidance of
the question at hand.
Kaplan’s text is soaked with cultural references, trying
anything it can to overwhelm Santa’s impossibility with sentiment associated
with him. By comparing him to fairies, the Gift of the Magi, and the intangible
but commonplace concepts of “Family” and “Democracy” (para. 9), Kaplan attempts
to rationalize a very different intangible concept, Santa Claus. It does this
in two ways, the first being submitting that A, no one knows with 100 percent
certainty the existence of God, Santa, or anything for that matter. By using
cultural references, Kaplan attempts to blur the lines between what we consider
real and what we have deemed fictional.
The second way the text tries to justify Santa Claus, is by
avoiding the direct question, “Is Santa Claus real?” Kaplan argues that it is
beneficial to believe in Santa Claus, and argues that it is possible as a
society to make yourself believe in something, even arguing against, “utilitarian
rationality,” (para. 6). All of his points are well substantiated and well
argued, even if the section on societal self-deception sounded frighteningly
Orwellian, but they only seem to work as a cohesive argument because the inconvenient
fact of Santa Claus’s nonexistence is never addressed.
At the end of the day, I don’t believe Kaplan was actually
trying to convince anyone that there is a Santa Claus. He was arguing that we
should believe that there is a Santa Claus. While the latter argument is well
argued through the text and effectively handled with rhetorical devices, the
former argument is the claim of the text. The former argument is officially
what Kaplan is attempting to convince his audience of, and in that sense this
text is of course very, very ineffective.