Dyson advertising executives rolled out this little beauty not too long ago. It prominently features the words-turned-image, "others clog / ours doesn't" against a plain background with additional information at the bottom. This incredibly creative advertisement finds an immediately catching way to present evidence and then effectively furthers its main point to make a compelling and clear argument for their product.
The first thing you will notice about the ad, and you are meant to, is that instead of an image captioned with a description, this ad features words captioned with more words. The color choice and most obviously, the filled in eyes of "others clog" immediately gets across the information in a way more tangible than the words alone and lends them more meaning. Contrast this with the color choice and cleanliness of the "ours doesn't" beneath, and you have an ad that could stand alone without more than the word Dyson scrawled across the bottom. However, this ad isn't done yet.
Distanced far at the bottom of the page, so as not to detract from the main punch of the ad, are three captions and an image. The image shows a yellow Dyson vacuum to give color, cohesiveness, and connection in the ad. The three lines of text include one, a more full bodied elaboration of the elegant claim above, two, a connection between the minor claim and the consumption of Dyson products, and the third is a sanitized URL to gather more information. Stylish and simple, this text turns the pizzazz of the above into the ad that will get a Dyson into a customer's home.
It is fitting that so clean and clear an advertisement should come from a vacuum company. This ad is effective and clever, and is sure to catch the eye, heart, and wallet of any number of customers in web browsers and highway systems across this great land of ours. If you aren't convinced by this ad to buy a vacuum, then I will be shocked if you know what a vacuum is.
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